Personal donor cabinets for blood centers
Donor Today gives each of your donors a page of their own: every donation they have made, the milestones they have reached, and an easy way to book the next appointment. Your center’s name sits at the top, so they know who is inviting them back.
Hi Maya, thanks for being a donor. See your record and book your next visit: donor.today/a8f3k2
Illustrative cabinet for a returning donor: Your Blood Center. Welcome back, Maya. 7 donations since 2019. About 3.3 liters of blood given, up to 21 patients helped. In the news: Storm on the coast: hospitals in the region are asking for donors this week. Badges earned: First gift, Came back, Five donations. Button: Book your next appointment.
Illustrative message and cabinet
giveagain.today donor.today
Once is a gift. Again is a relationship. Donor Today helps blood centers give every donor a personal reason and an easy path back: their own history, recognized, and the next appointment within reach.
01 The personal cabinet
Every donor receives a unique link to their own cabinet, built from the donor, donation, and appointment data your center exports. It shows them what they have given, recognizes it, and makes the next step obvious.
Illustrative cabinet for a returning donor: Your Blood Center. Welcome back, Maya. 7 donations since 2019. Badges earned: First gift, Came back, Five donations. Button: Book your next appointment.
Fig. 1 · Illustrative cabinet, Standard template
The cabinet opens with your blood center’s name, so a donor knows exactly who invited them back.
Donors are greeted by first name. No surname and no other sensitive information appears on the page.
How many times they have donated, at a glance.
The milestones they have reached, so their contribution is recognized, not just recorded.
Each donation in order, all in one place.
A clear way to book, whichever booking approach your center provides.
02 How it works
Four steps, from the records your center already keeps to a donor choosing their next visit.
Your center exports donor, donation, and appointment data to the service. That is what every cabinet is built from.
Each donor receives a message carrying a unique link to their own cabinet, sent through the donor messaging service Implemented.Today helps develop.
The link opens their personal cabinet: their donation history, how many times they have given, and the badges they have earned.
From the cabinet, they can book their next appointment, in whichever way your center supports.
Illustrative data, message, cabinet, and booking view
03 Templates and conditions
Cabinets are built from templates, and a template is a whole design, not just its words. Your center decides which template each donor sees, based on conditions such as age group or donation count, so a first-time donor, a long-time regular, and a younger donor can each get an experience suited to them.
Illustrative cabinet for Ana, first-time donor, Welcome template, Classic design: Your Blood Center. Thank you, Ana. 1 donation in September 2026. About 0.5 liters of blood given, up to 3 patients helped. Badges earned: First gift. Button: Book your second donation.
Illustrative cabinet for Tomas, long-time regular, Regulars template, Milestone design: Your Blood Center. Twenty-four, Tomas. 24 donations since 2012. Badges earned: Ten donations, Twenty donations, Ten years. 25th donation reward, 1 to go: T-shirt, Cap, Backpack; Backpack chosen. Button: Book your 25th donation.
Illustrative cabinet for Mia, younger donor, Starting out template, Bright design: Your Blood Center. You came back, Mia. 2 donations since 2025. This week: Summer travel means fewer donors, and hospitals still need blood every day. Badges earned: First gift, Came back. Button: Pick your next time.
04 Reasons to return
A cabinet can do more than keep a record. It can show donors what their giving adds up to, what is happening right now, and the reward they are working towards.
Rewards
Set milestones, such as a T-shirt at the 10th donation. Upload your own designs, and let each donor pick the one they want. Every cabinet shows how close the next reward is.
Our partners can help you choose the items, produce them with your logo, and deliver them.
Impact
Worked out from each donor’s own record, never invented: the blood they have given, and the patients it can help.
3.3 liters of blood given
up to 21 patients helped
About 0.47 liters, one pint, per whole blood donation, and up to 3 patients per donation. Your center sets the figures its donors see.
“Every two seconds, someone in the U.S. needs blood.”
American Red Cross
News
Donor Today follows the news for events that affect the blood supply, such as storms and emergencies, and suggests timely messages for your cabinets. Your center decides what appears.
Encouraging messages come from a library grouped by age group, donation count, and what your records say about each donor. They are tested across blood centers, so the ones that bring donors back are the ones that get used.
Illustrative rewards, figures, and news. No real event is shown.
05 Your admin panel
Each blood center has its own admin panel. Choose which pages, templates, and conditions your donors see, put your name on every cabinet, and run it on a donor.today link or on your own subdomain.
Live illustrative cabinet preview: Your Blood Center. Welcome back, Maya. 7 donations since 2019. Badges earned: First gift, Came back, Five donations. 10th donation reward, 3 to go: T-shirt, Cap, Backpack. Button: Book your next appointment.
Illustrative admin panel. Your changes stay in this browser tab and are not saved or sent.
06 Booking
Donors can book their next appointment right from the cabinet. How that works depends on what your center provides, so no center has to adopt a single booking method to use Donor Today.
The booking button in the cabinet takes donors to the booking page your center already runs.
For centers with an online booking page
Your center’s own booking tool appears inside the cabinet, so donors book without leaving their page.
For centers whose booking tool can be embedded
Share your appointment slots, and Donor Today shows donors a booking view built from them.
For centers that can share appointment slots
Illustrative screens. Nothing on this page books a real appointment.
07 A/B testing
Run several templates in parallel as A/B tests, and learn which experiences encourage your donors to return. A template is a whole design, so a test can compare far more than wording: a calm, card-by-card cabinet against a dark one that leads with progress.
What a template can change
Design a template for one generation of donors, or make one for your center alone.
There are no results on this page, on purpose. Every center’s donors are different, so the answers come from your own tests.
Template A, Classic design, thank-you first, illustrative: Your Blood Center. Welcome back, Maya. 7 donations since 2019. About 3.3 liters of blood given, up to 21 patients helped. Badges earned: First gift, Came back, Five donations. Button: Book your next appointment.
Template B, Milestone design, progress first, illustrative: Your Blood Center. Three to go, Maya. 7 donations since 2019. Badges earned: First gift, Came back, Five donations. 10th donation reward, 3 to go: T-shirt, Cap, Backpack. Button: Book visit number eight.
Template A Classic, thank-you first
Template B Milestone, progress first
Two illustrative designs, one donor, one record. Drag to compare.
08 The foundation
Implemented.Today helps develop the donor messaging service that sends appointment reminders and recruitment messages for blood centers. Donor Today builds on that work: the link in a message can now open a page that belongs to the donor.
Illustrative messages
09 Push notifications Planned
We are planning to let donors turn on notifications right from their cabinet. Appointment reminders, recruitment messages, and follow-ups can then reach them as push notifications instead of text messages.
They turn notifications on from their cabinet, and their browser asks for permission. They can turn them off at any time.
Your systems send through a Donor Today API, and learn for each message whether it reached the donor’s device and whether it was opened.
When a message can’t go by push, you’re told, and it goes out by SMS or whichever channel you use today.
Every message delivered by push is one text message your center doesn’t have to send.
Welcome back, Maya.
Get your reminders here
Instead of a text message, get them as a notification on this phone.
Notifications are on
Reminders will arrive on this phone. You can turn them off at any time.
Notifications are off
Reminders will keep coming by text message.
donor.today wants to show notifications
Text messages not needed in this demo: 0
Illustrative demo of a planned feature. Nothing is sent.
10 Questions
What operations and donor teams usually ask first.
Your center’s name, their first name, their donation history, how many times they have donated, the badges or achievements they have earned, and a way to book their next appointment. The cabinet deliberately shows no surname and no other sensitive information.
Your center exports donor, donation, and appointment data to the service. Each donor then receives a unique link to their own cabinet.
Through a unique link in a message. Implemented.Today helps develop the donor messaging service that sends appointment reminders and recruitment messages for blood centers, and Donor Today gives those messages a personal page to lead to.
No single method is required. Booking can be a link to your own booking page, your own booking tool embedded in the cabinet, or a Donor Today booking view built from appointment slots you share. It depends on what your center provides.
Yes, and not only in wording. Cabinets are built from templates, and a template sets the whole design: layout, look, what comes first, and how progress is shown. Your center decides which template each donor sees based on conditions such as age group or donation count, so a first-time donor, a long-time regular, and a younger donor can each get an experience suited to them.
Run several templates in parallel as A/B tests, comparing whole designs as well as wording, and learn which experiences encourage your donors to return.
Yes. You can use a donor.today link or run the cabinet on your own subdomain. Either way, the donor sees your center’s name.
Yes. Set the milestones and upload your own designs, and donors choose the item they want, such as a T-shirt, a cap, or a backpack. Each cabinet shows how close the next reward is. Our partners can help you choose the items, produce them with your logo, and deliver them.
Impact figures are worked out from each donor’s own record, using figures your center chooses, such as how much blood a donation is and how many patients it can help. Donor Today follows the news for events that affect the blood supply and suggests timely messages; your center decides what appears.
That is planned. Donors would turn on notifications from their cabinet, and your systems would send messages through a Donor Today API that reports whether each one reached the donor’s device. Anything that isn’t delivered by push, you send by SMS or your usual channel, as you do today.
For blood centers
Tell us about your center: how you reach donors today and how they book. Start the conversation with Implemented.Today, the team behind Donor Today.
Opens the contact form on implemented.today